HOW YOUR EMPLOYER BRANDING IMPACTS YOUR RECRUITMENT & RETENTION
The impact of having an employer brand is real-and its effects on recruitment undeniable Employer branding is how you “market” your company to potential candidates AND internal employees. Companies with strong employer brands enjoy many benefits in terms of bottom-line impact, candidate attraction, and return on investment. Research from LinkedIn has shown that companies with positive employer brands have new hires that are 40% less likely to leave after the first 6 months. It’s undeniable that the fight for talent is not going anywhere and your branding impacts whether qualified candidates will decide to join your team or your competitors.