Why Having A Give-Back Philosophy Can Positively Impact Your Company and Your Community

“When I was a boy, and I would see scary things in the news,” Mr. Rogers said to his television neighbours, “my mother would say to me, ‘Look for the helpers. You will always find people who are helping. ‘” 

It’s hard to process the current situation in Ukraine, especially for children, and that is why the quote above is so timely. However, we have seen an outpouring of support from around the world and help offered in many ways. The act of assisting or giving back has been proven to not only make you “feel” good, referred to as “helpers high,” but can boost your mental and physical health and have a ripple effect within your company and the communities you live in.

Company Benefits of Altruism

Incorporating Altruism in your company has several benefits, including differentiating your business, attracting new customers, as well as boosting morale and attracting top talent.


Associating with a charity or cause helps attract the millennials, who are now the largest demographic in the workplace.


Studies show that 70% of Canadians are more likely to purchase from companies that support charities, with 81% of Canadians agreeing that they should give back and 68% saying they would be more loyal to companies that have a corporate giving mandate.

Altruism and Recruiting Concepts

Over the years, Krista Wright from Recruiting Concepts has volunteered her time and recruiting efforts to various charities across Burlington and surrounding GTA. She described meeting Lena Bassford, the former Executive Director of Food4Kids Ontario -now retired.

I was fortunate enough to run into Lena Bassford at a small business week event hosted by the Oakville Chamber of Commerce in (around) 2012. She and I had a person in common, and that mutual connection got us talking. Lena was then with the Halton Food4Kids, yet building what would become Food4Kids Halton/Hamilton.

We kept in touch, and later Lena asked me to join the Board of Directors for Food4Kids, which I happily accepted and have remained involved with ever since.

During my tenure as a Board member for F4K Halton, later Hamilton and currently for Ontario, I have had the privilege of supporting the agency with my recruiting services. More recently, I was tasked with hiring an Executive Director for F4K Hamilton to replace Lena when she began serving as an ED for the newly formed F4K Ontario and then recently to hire a replacement for the ED at F4K Halton when Lena decided to retire, and the Halton Executive Director moved into her role.

 This is what Lena Bassford had to say about working with Recruiting Concepts:

Volunteering in my community and for a cause near and dear has been highly rewarding. Recruiting Concepts has an excellent track record hiring in the non-profit sector and we are always open to supporting charitable organizations with their complex hiring needs.

Call us for more information on hiring in the non-profit sector and for more information on Food4Kids, please visit: https://www.food4kids.ca